In an interview with the BBC Sunday, the chief of Ferrari, Benedetto Vigna, said the legendary Italian carmaker has no intention of joining the rush to focus fully on making electric and hybrid vehicles, but rather intends to keep on turning out vehicles based on the eight and twelve cylinder engines it has made emblematic of the brand, until at least the 2030’s
The head of the company said it would be “arrogant” to dictate to customers what they would be allowed to buy, while at the same time, turning away from the sportscar-maker’s heritage. He said instead, the company would honor its heritage of high performance vehicles by continuing to offer vehicles with traditional methods of high propulsion.
That said, Vigna did concede the company plans to allow electric vehicles to comprise an increasing proportion of its range by 2030, however those vehicles will not lead to a cessation of production internal combustion cars. Rather the company will continue to produce the internal combustion engines that it refers to as “an essential part of the company’s heritage.”
Vigna went on to say the company’s continued focus on internal combustion engines was a sign that the technology was evolving, and he denied that doing so would in any way detract from the company’s reputation as environmentally conscious.
He added, “I don’t want to be arrogant and impose a choice on our client. It is the client who must choose if they want an ICE (internal combustion engine), a hybrid or an electric car.”
It is obvious that serving the client and giving them what they want has served the company well.
A recent report from Automotive News Europe found that Ferrari has overtaken automotive giant Stellantis – a parent company which manages 14 different car companies, including Alfa Romeo, Citroen, Fiat, Jeep, Peugeot, Ram, and Vauxhall – despite the fact that Ferrari built less than 14,000 vehicles in 2022.
Regardless of the total numbers of vehicles produced, when judged by total market capitalization, Ferrari was found to have come in at the eight position globally, ahead of Stellantis, Ford, Honda, General Motors, and Hyundai.
