In an interview with the BBC on Wednesday, billionaire Elon Musk noted that Twitter is “roughly breaking even” now that most of the social media platforms advertisers have returned.
In an interview with the BBC, Musk said things with the micro-blogging platform are going “reasonably well,” with usage up, although he did not go into further detail.
He explained that almost all of the platform’s advertisers “appear to have come back or say they’re gonna come back,” following what he had described last month as a “massive decline in advertising” following his acquisition of the platform last October, amid concerns about his moderation of the sites content.
Musk noted that when he took the site over, “drastic action” had to be taken, because the company was “spending money like it’s going out of fashion.”
Musk said the required changes were “painful,” including the company’s aggressive cost-cutting measures, which saw staffing numbers cut from just below 8,000 employees, to roughly 1,500 employees.
He continued on, saying that he believed Twitter “could be profitable, or to be more precise… cash-flow positive” if things “keep going well.”