On Tuesday, Twitter Inc. said it will be expanding the types of political advertising the platform allows to be served to its users. It is an apparent reversal of the company’s 2019 global ban on all political advertising, as the now privately-held company looks to expand its sources of revenue.

In a tweet, the company also noted it would be relaxing its policies with respect to “cause-based ads” in the United States. It noted that moving forward, the company intended to bring its advertising policies more in line, “with that of TV and other media outlets.”

In 2019, Twitter had banned political advertising following criticism of it and other social media companies like Facebook, for allowing the spread of election “misinformation” across its services, potentially affecting the outcomes of political elections. At the time the company also decided to restrict advertising for social causes.

Then-CEO Jack Dorsey tweeted, “We believe political message reach should be earned, not bought,” in announcing the new policies.

Twitter has had difficulty raising revenue since the acquisition of the company by current “Chief Twit” Elon Musk, as corporate advertisers pulled back on their ad buys amid the controversies surrounding the new management. As thousands of employees were laid-off, former President Donald Trump’s account was reinstated, moderation was laxened, and a new paid verification service resulted in waves of impersonation accounts operated by scammers and pranksters.

Musk has defended his actions, noting the cost cutting and revenue generation was necessary, given Twitter had been facing a “negative cash-flow” of $3 billion in 2023.