In a Tweet, Elon Musk stated he intends for Twitter to take on Youtube by offering video creators better compensation than that offered by Alphabet’s video-sharing giant.
In tweets on his platform, Musk shared some statistics detailing Twitter’s growth, noting the platform had added 1.6 million active daily users over the previous week, a rate of growth which set another all-time high. Notably, since taking over, the tech entrepreneur has managed to set growth records repeatedly, and maintain uninterrupted service with just a fraction of the employees originally employed by the platform.
In the tweets, he also teased that he would eventually offer the ability to post videos as YouTube does, however he would see to it his platform offered superior compensation to creators. He also indicated he intended to see to it that written content would be monetized as well.
Musk has long talked of creating a company he has referred to as X, at one point indicating he was purchasing Twitter to accelerate the speed with which he would be able to create the platform. According to reports, Musk envisions X as a multi-faceted service which would serve multiple needs fo customers.
As a model, Musk has cited WeChat in China, which began as a messaging app, but which expanded into a convenient payment platform, a means to hail rides, and even book flights. With more than 1 billion users, the app has become vital to daily life in China.
Somewhat ominously, however with such convenience has come control exerted over behavior. The app is heavily monitored by the government, and messages deemed subversive or in opposition to government leader’s actions can cut one off from the service, which could render the individual unable to make payments or engage in other activities for which the app has become necessary.
For now, Musk’s stated short term goals appear to be relaunching the Twitter Blue subscription service, which offers a Blue Verification checkmark. The service’s initial rollout encountered problems when a raft of impersonation accounts began exploiting the confidence of the blue checkmark to create rumors, and even tank stock prices by mimicking companies making statements which would clearly affect profitability.