Back in 2011, Amazon.com founder Jeff Bezos made an early bet on Airbnb Inc during the company’s Series B round, almost 10 years before its initial public offering. He jumped in long before the company became a popular household name.

There is no data clearly documenting how much profit Bezos saw from that initial investment, but his foresight in seeing the potential for the sector is apparent. Now, analysts are noting he is moving toward the other side of the sector, as he moves from facilitating rentals, into real estate investments.

Bezos was among the first investors to take part in the 2021 seed round for Arrived Homes, a real estate investment platform that allows ordinary investors to take fractional shares in single family rental properties, using investments ranging from $100 to $10,000.

Under a year later, Bezos invested again in Arrived Homes $25 million seed round, just prior to the company announcing it would expand its investment opportunities to include short-term rental properties.

On September 7th, the company released its first fractional vacation rental, and it was fully funded in less than 30 minutes. Six more properties were offered the next day, including a four-bedroom home in Joshua Tree, CA, as well as homes in Florida, Georgia, and Florida.

Analysts have noted that Bezos’ investments look promising. In the second quarter of 2022, Airbnb reported its highest profit, as well as an all-time high of 103.7 million nights booked. That was a year over year growth of 25%, as average daily rates increased 1.7%.

As average daily rates have climbed to $164, short term rentals are looking very attractive to investors as an asset class. Arrived Homes recently released data showing that vacation rentals generate 130% more revenue on average than long-term rentals.