Canada Goose CEO Dani Reiss struck a bullish tone at the 29th annual Goldman Sachs retail conference on Wednesday, noting, “I think it’s going to be a strong holiday season, actually.”

The commentary was noteworthy as the wholesaler is right in the middle of planning out holiday season orders. Reiss did acknowledge though that sales strength will vary according to geography, as it operates its 43 dedicated retail stores around the world, including in China.

In mid-August, the company reported that first quarter sales had beat expectations, rising by 24.2%. sales were up in direct-to-consumer (+19.6%) and the wholesale divisions (+27.2%).

Reiss noted of the company, “We are very happy that our products never go on sale,” and thus they would not need to be worried about how promotions were hitting the bottom line of other players in the apparel sector.

In a conference call with analysts, Reiss had noted the company was seeing no “slowing” in consumer demand, even as the global economic outlook had turned more volatile recently.

Omar Saad, an analyst at Evercore ISI, had written in a note to clients, “We continue to think Canada Goose is still an authentic brand in a great category that is still rebounding from COVID and could really take off when China is back. We think the luxury outerwear category is one of the healthiest, early-stage, high-value sub-sectors within luxury. Canada Goose, the #2 player (albeit a distant #2) shares trade at only 12x 2024 P/E.”