Snapchat parent Snap is laying off approximately 20% of its over 6,400 workers, according to sources.
In a report by The Verge, sources said the layoffs, which will begin Wednesday, have been planned for weeks, and will be focused in specific departments. The division devoted to mini-apps and games is said to be set to see severe cuts, as will the social mapping app Snap bought in 2017, and which has been run separately.
The hardware division is also reportedly set to see severe cuts. It has been responsible for Snap’s augmented reality spectacles glasses, and the Pixy camera drone which was just canceled after only being sold for a few months. Ad sales will also be restructured after the company’s chief business officer, Jeremi Gorman, left to run ads for Netflix.
Snap’s shares have been down almost 80% since the beginning of the year. The company had reported it would slow hiring in May in an attempt to cut costs. Shortly thereafter, it delivered a disappointing earnings report for Q3, and the stock then suffered a 36% drop in July based on the report.
During the pandemic, Snap hired aggressively. Between March of 2020, and last quarter, employment exploded from 3,247 employees to 6,446, with a 38% increase just in the previous year. However due to a mix of recession fears and Apple’s crackdown on ad-tracking across iOS apps impacting its ability to target ads, its business has failed to thrive.